End of Print-Centric Buyers —Dana

This is representative of what's happening nationwide. The significance is huge: Print buyers whose primary responsibility is print-centric are most at risk for job loss.

When asked how the print-related work would be handled in their absence, nearly 50 percent of our survey participants reported that their work would be reassigned to other print buyers on staff. Secondarily, some companies (13 percent) would reassign the print-buying duties to designers. (This fascinated me. Not only was most of the work kept in-house, but it meant that the work was not outsourced to brokers or print management firms.)