End of Print-Centric Buyers —Dana

I predict that full-time print buyer positions eliminated in the recession will not come back, regardless of the economy. The decline in print, coupled with the skyrocketing popularity and adoption of newer digital media, is forever changing the role of the print buyer.

The dramatic shifts in communications media mean that heretofore "print buyers" have the chance to expand their talents and capabilities far beyond print. Limits don't exist anymore. Those who have spent years honing their print manufacturing knowledge are heading down a brave new path.