End of Print-Centric Buyers —Dana

Here's what I know: The role of corporate print buyer is evolving and will evolve for several years, much like the role of the commercial printing company. Where buyers once "majored" in print manufacturing, they'll have to expand their skills and knowledge beyond print. Businesses are communicating via multiple media, including mobile apps, social media, augmented reality, QR codes, blogs, Websites and so on. Print still plays a role, but often a minor one. Developing a firm's strategies for cross-media applications and deployment will take a team of professionals, including yesterday's print buyers. They will become media facilitators.