End of Print-Centric Buyers —Dana

Deborah Corn, COO at Print Media Centr, agrees that the role will change drastically. "In 10 years, I don't think 'Print Buyer' will be an independent position. I believe the integration between the print world and the digital world will be in full effect and the 'Media Managers' will oversee all multi-channel components, and the purchases associated with them, barring the actual purchases of advertising space."