A Tale of Two Challah Tables –Dana

3) Make sure your blog, articles and Website all have "sharing" buttons.

I'm shocked whenever I come across a piece that can't be shared on social media and via e-mail. Makes zero sense to me.

4) Stage a contest. Make it fun.

It doesn't matter whether it's done via your site, a newsletter, direct mail campaign or social media. Come up with something that captivates—and people will respond.