A Tale of Two Challah Tables –Dana

6) Foster the art of good conversation among your reps.

Even though they have to talk shop when speaking with customers, they should also be able and even required to initiate conversations about other topical subjects. I read an article recently about something wonderful happening in a local restaurant. Eastern Standard is in Kenmore Square (great place, BTW), and the Boston Globe story described how the restaurant's owner wanted this place to be different.