A Tale of Two Challah Tables –Dana

He decided to teach all wait staff how to carry on intelligent conversations with diners about local culture and history and politics. So, instead of only being expected to know the menu well, they have to be smart enough to engage their customers about cultural things. I love that!

Printers can adapt this policy in effective, easy ways. Every customer expects sales reps to be conversant in all things print—but what a delightful surprise to meet a rep who's an expert on something related.