A Tale of Two Challah Tables –Dana

Printers who can figure out how to really engage their prospects and customers will be among the ones who thrive. Passive, quiet printers, on the other hand, will fade into the background. I have to notice you before I consider doing business with you. Please don't just sit there. Do something! PI

About the Author
Margie Dana is the founder of Print Buyers International (www.printbuyersinternational.com), which offers educational and networking opportunities to those who work with the printing industry. She produces an annual print buyers conference (www.printbuyersconference.com) and has written her popular e-column, "Margie's Print Tips," since 1999. Dana speaks regularly at trade events and offers consulting services as a print buyer specialist. She can be reached at mdana@printbuyersinternational.com.