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I have an idea. You engage them. Here's a perfect example—and I couldn't have scripted it better myself.
Every Friday morning, I head to the gym for an early Zumba class. There's always a table set up in the lobby of my JCC, where fresh loaves of challah bread are for sale. There are two different elderly women who handle this job. They alternate working there. Every week, one of them sits behind the table, her till at the ready.
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