A Tale of Two Challah Tables –Dana

The next time you exhibit at a conference, don't hide behind your table. If you must remain there, take a page from Woman B's book—and engage passersby with conversation. Don't feel compelled to "make like a car salesman" and rattle off features of your products. Have a conversation with people at the event. Find out about them. Listen for things you might have in common. Be relaxed and just talk. If you push sales too hard, you'll chase them away.