A Tale of Two Challah Tables –Dana

How else might a printer engage a prospect? I have a few ideas.

1) Find ways to ask, "How are we doing?"

I know printers who include a mini-survey with every delivery, which encourages customers to jot down their initial reactions and return them to the printer. You can achieve the same results by e-mailing customers after a delivery has been made or, depending on the relationship you or your sales rep has with a particular customer, picking up the phone and calling.