ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

THE WORLD of commercial printing is still quite a big nut. Even with the growing threat of outsourced print and other traditional ink-on-paper products migrating to digital land, there are enough emerging applications to keep most printers fat and happy.

Operative term of the day: Most printers.

There is, however, a contradiction of terms floating about our grand industry that may never be reconciled—after all, it has lasted for quite a while. Some say we are in an era of specialization that plays into the hands of niche players, those who excel in a market segment that is not being fully addressed on a local or regional level.