ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

“We were seeing a trend toward the printing aspect becoming more of a commodity,” notes Anthony Narducci, general manager. “We have always provided a higher level of service and quality of product to our clients, so we knew we weren’t going to be able to compete on the commodity-only side.”

Its full-color digital solution, added this past summer, helped O’Neil reel in jobs that “we were essentially walking over in our client’s office,” according to Narducci. Having that pride in its offset craftsmanship carried over into the new capabilities. O’Neil took great pains to hire the right people and purchase the equipment that best fit its needs.