ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

He quickly decided to forsake TecDocDigital’s offset equipment to concentrate on the color digital market, which paved the way into marketing services and cross-media marketing—the combination of print and Internet outlets such as e-mail, personalized URLs (PURLs) and microsites.

“We want to use multimedia resources to help our customers reach their prospects and customers,” Trombino says. “On the print side, we’re trying to focus on the color side of the digital market.”