ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

Given the way he has positioned his company, Trombino does not sense a threat from the offset community journeying into digital printing.

“From my experience, it takes a long time to turn a supertanker,” he says. “A lot of these firms are going to find that it will take some time to re-educate their sales teams to sell this kind of program. It may entail a somewhat longer sales cycle, and it’s not project-based as much as it is campaign-based.