ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

All of the non-prepress services have been added in the past four years, a process that has evolved as customers have communicated their growing needs, says Michael Wight, DigiLink president and CEO. The company is about to embark on a postcard marketing campaign, with single-line tags that read, “Prep it, print it, finish it and mail it.”