ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

“Every time we seem to figure out what a customer is looking for, we see another opportunity,” Wight says. “We’re mailing this postcard to illustrate that we are the place to go for one-stop shopping.”

It was Wight’s existing prepress customers who, based on the quality of service they’d received, were intrigued at the prospect of getting their print production from Digi-Link, once again showing that loyalty still counts in this business.