ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

Personal Service

“A lot of trade printers don’t want to deal with a bride who comes in and needs 100 invitations,” Tim Butler says. “Most trade printers want to do 10,000 to 20,000 pieces at a time. We felt it would be good to fill that niche and have no minimum run length. And customers appreciate the fact that when they call or walk through the door, they’re dealing with the guy who’s running the job.