ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

Others will contend that, in an environment where commodity pricing is wreaking havoc on general commercial printers, it is more important than ever to add as many ancillary services as possible to become a one-stop shop for clients who are increasingly seeking to reduce their core of vendors.

In reality, there’s more than enough room—and need—for both. For now. What about the future? What happens when someone replicates the online VistaPrint model (see cover story) and modifies it to address more mainstream printing applications besides business cards, postcards and brochures?