ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

Building Relationships

“There’s also a place for printers who produce lots of different things—brochures, calling cards, whatever—and their cost structure is such that they won’t be able to compete on a cost basis with people like VistaPrint for a calling card,” he continues. “By the same token, they’re still going to garner some business because of their relationships. As I see it, these general purpose shops are not going to offer the best prices, but they’ll still do business because of factors like location and relationships.”