ONE-STOP VS. NICHE PRINTERS — SCHOOLS OF THOUGHT

In order to meet customers’ partnership needs, he sees the need for general commercial printers to collaborate with “friendly competitors” to provide services beyond the printer’s scope. These friendly competitors may enjoy economies of scale; Bolte points out that there are 13 distinct types of fulfillment services, and even the biggest printers may only offer five or six different ones. In this sense, it is best to partner with someone who has this niche covered.