Integrated Marketing Successes: Crossing the Channel

Campaign Objective: The UTSA Alumni Association sought to bolster its retention program. Only 5 percent of its membership, non-lifetime, were renewing their association membership annually. So, the association reached out to local cross-media marketing campaign specialist the e.f. group.

Its objectives were twofold: increase membership renewals with a focus on increasing new graduate renewals, while retaining current membership and increasing the commitment to the association via higher level renewal options.