Integrated Marketing Successes: Crossing the Channel

Both UTSA and the e.f. group sent followup e-mail notices to alumni groups—e.f. group sent an e-mail one week after the mailer, followed by a final reminder a few days before the renewal period ended. UTSA's e-mails had the same messaging as the postcards and offered a renewal link. The e.f. group's e-mail also mirrored the mailer, with a renewal link.