Integrated Marketing Successes: Crossing the Channel

Story Time for Child Care Chain

Marketing Services Provider: WebbMason, Hunt Valley, MD

Client: Kiddie Academy

Background: Kiddie Academy has been a leader in educationally-focused child care for more than 30 years. The growing organization now operates 100-plus independent franchises nationwide. One of Kiddie Academy's popular programs is Storytime LIVE!, a series of events it holds to promote literacy and increase enrollment in its learning centers.