Defining Core Competencies —Sherburne

Focus on Niche Markets

Modern Postcard is now starting to go after business in larger companies, maybe even some of those that Fetter walked away from. This is especially attractive in light of the effects of the recent postal reform, and Modern is already seeing a surge in demand for postcards and mini-catalogs, as direct mailers and catalogers look for more cost-effective ways to reach their target audiences without taking an increased hit on postal costs.