Defining Core Competencies —Sherburne

One approach is to just say, “I am a printer, and I print anything that comes in the door.” Many businesses do that, and can still make a decent living that way. But it is getting harder and harder to do so.

June’s announcement by Vista-Print that the online print provider would now be offering creative and mailing services, following a similar announcement from FedEx Kinko’s earlier this year, goes a long way (in a society that is so convenience driven) in explaining why it’s getting harder for printers to simply “print what comes through the door.”