Defining Core Competencies —Sherburne

Differentiated Offerings

Two firms I have recently spoken with have taken a different approach, with excellent results. They have spent time defining their core competencies and building a differentiated offering based on those competencies. And the results are interesting.

First, after 118 years in business, Fetter Printing announced in December 2006 that it had completely overhauled its management structure, as well as its vision for the future, walking away from some of its traditional lines of business in order to focus on others in which it can be a market leader.