Defining Core Competencies —Sherburne

This was a bold and unusual move and prompted me to contact Fetter President and COO Terry Gill to find out more. Gill told me that he and his team came to the realization that with finite resources, they couldn’t create a powerful enough value proposition that would allow them to dominate a category. They decided that they had to simplify their business and focus all of their resources on a limited set of vertical markets.