Defining Core Competencies —Sherburne

Fetter was already the number two supplier of labels to the paint and coatings segment. Gill says, “This industry traditionally has a heavy reliance on inventory and acceptance of high costs of obsolescence. We believed that if we could devote 100 percent of our resources to the label business, we could help them reduce their dependence on inventory, as well as reduce cycle times. We didn’t see that opportunity in direct marketing and commercial print, and that was what drove us down that path—the huge savings we believed we could help this segment achieve.”