Defining Core Competencies —Sherburne

Fetter then examined other customers to see what synergies there might be with other industries and settled on healthcare fulfillment. This seems like a pretty different kettle of fish, but Gill assured me that there were significant synergies, saying, “Actually, they are related in the sense that they are both data-intensive and highly regulated. We came from a direct marketing background, and we understand data. Print quality is expected—there is no premium that the market will pay for quality. We wanted to look at how we can help these two segments manage their information and assets better.”