Defining Core Competencies —Sherburne

Synergies with Industries

And that’s exactly what they did. What was bold about the move was that the company walked away from 40 percent of its top line revenue in focusing on these two industries. When asked how much of that top line revenue had been recouped since the company made the change, Gill states, “We haven’t recouped it in terms of top line sales, but we have made significant progress in recouping the value-added portion. Because our margins are so much better today, we don’t necessarily miss the top line revenue. We are doing much better with a smaller number at the top. Bigger isn’t always better, and we learned that lesson, as well.”