MARKETING DIGITAL SERVICES--Selling One-to-one

"The biggest saving, as far as digital imagery is concerned, is that the time to get a finished product is cut drastically," Nudo comments. "With most budgets being a just-in-time type of situation, timing is extremely critical."

Completing orders quickly, notes Don DeHart, president of DeHart's Printing Service in Santa Clara, CA, is what customers look for first. "My personal feeling is that customers are concerned with turnaround time, quality and cost as it relates to product," he says.