MARKETING DIGITAL SERVICES--Selling One-to-one

"A lot had the solution where you took a customer file, then you went to film, then you burned a plate. And if you had all that equipment, it was a big pill to swallow scrapping all those processes and going completely digital," he explains. "As equipment was aging and printers were looking at getting their products onto the press quicker with shorter makeready times, they began to change to digital."