MARKETING DIGITAL SERVICES--Selling One-to-one

Digital Printing Myths
"That's one of the myths of digital printing. Printers say I'm not creating film so, basically, I'm going to save money," Nudo states. "There is a slight savings, but it's minimal. People forget about what you have to do to create the digital images—the trapping of the materials, the combining of layers of information, the RIPing of the information through the system, as well as the new plate equipment, personnel and overhead costs, which don't change with digital."