MARKETING DIGITAL SERVICES--Selling One-to-one

Of course, this is not to imply that salespeople are the weak link of a printing operation. On the contrary, since the success of a company is generally judged by sales figures, the importance of a winning sales team is obvious.

One of the biggest challenges for salespeople in any business is to market products and service with which neither they nor their customers are familiar. Newer technologies, such as on-demand digital printing, fall into this category.