MARKETING DIGITAL SERVICES--Selling One-to-one

Digital printing first burst onto the scene at PRINT 91 when Heidelberg exhibited its GTO-DI direct imaging press. Indigo followed, in 1993, with the introduction of the e-Print 1000, which was touted as the industry's first fully digital, four-color offset press.

According to Louis Nudo, vice president of sales for Old Forge, PA-based Panel Prints, the past decade has seen tremendous expansion in the digital printing segment.