MARKETING DIGITAL SERVICES--Selling One-to-one

"The digital, non-film type of printing is becoming the every-day type of situation, where a couple of years ago it was the new process on the block and people were still using film to create pictures," Nudo notes. "Now, more and more printers are using digital information instead of creating film and negatives. That's run across the board in all markets, from the P-O-P industry into just about every other industry. More acceptance of this process is causing a much bigger influx in the digital part of printed materials."