Marketing Digital Services--Success Strategies

BY CAROLINE MILLER

Digital Prinitng is poised to become one of the most powerful tools available to marketers.

However, there's one problem. Many of your clients don't fully understand how digital printing can be beneficial to their businesses. It's a hurdle that any digital print provider needs to clear before it can become profitable. But an effective digital print marketing strategy can go a long way to clearing the profitability obstacle. Still, marketing digital printing services requires you to take a different approach than you might with traditional offset printing. Marketing your digital capabilities requires educating your clients about the benefits of digital and also requires a different level of support.