Marketing Digital Services--Success Strategies

"Customers like the ability to make changes anywhere and at any time," Place contends.

Quick turnaround has also been a strong seller for Mercury. "Everybody is late these days. Everybody needs it tomorrow, and it can't be done tomorrow on offset. What we are doing is going to digital for the partial run and then going to offset for the main run. We can turn it around by tomorrow for customers," Place concludes.