Marketing Digital Services--Success Strategies

So, in order to help you hit the mark, two commercial printers recently shared with Printing Impressions how they have marketed their digital capabilities successfully along side their traditional offset presses.

Develop a Brand Name
When executives at Dallas-based Padgett Printing made the move into variable data, digital color printing, they knew they needed to different-iate themselves from other digital printers. One of the ways Padgett found to set itself apart from its digital competitors in customers' minds was to develop a brand name.