Marketing Digital Services--Success Strategies

The result was the creation of Maestro, which is marketed under Maestro Marketing Solution, a division of Padgett Printing. By developing a brand name, Padgett, a Xeikon user, felt it would provide them with a uniform approach to selling digital printing, explains David Torok, Padgett president and CEO. It also ensures that by using the brand name Maestro, everyone is on the same page when it comes to the product's expectations.