Marketing Digital Services--Success Strategies

As a result, printers need to develop a working relationship with the visionaries within their client's company. "We need to get to the visionary in the company, someone who can make that brash decision and change the whole direction of their marketing campaign. If we were to wait until the project gets to the print buyer stage, then the visionary might not know about all the options they had to express that voice. So, we have to get upstream to help them see their options and can plan for them," says Petruzates.