Gazing Beyond Graph Expo --Sherburne

HAVING RECENTLY returned from Graph Expo, I felt it was important to highlight a few things that came out of the show that might not have been covered elsewhere. First, as might be expected in the current economic situation, it did appear that attendance was a bit lower than the show company and exhibitors had hoped. Some booths were very busy; others less so. This year for the first time, though, the show company (GASC) conducted an integrated cross-media marketing campaign to drive attendance. Initially, three target markets out of a possible seven were targeted. In the end, however, all seven were included, since it wasn’t that much more work to do so.