Gazing Beyond Graph Expo --Sherburne

He goes on to say, “This is not a prediction of doom and gloom. It’s an attempt to draw your attention to an opportunity. Like the proverbial ant, you’ll be preparing for winter, while the grasshoppers are playing. When the economy heads south, 75 percent of U.S. companies respond by cutting back, hunkering down and trying to ‘tough out’ the tough times. Advertising is the first expense that gets eliminated.”