Gazing Beyond Graph Expo --Sherburne

While specific results weren’t available as of this writing, GASC did express satisfaction with the results. One wonders whether attendance might have been even lighter without this campaign.

PURL Opportunities

The campaign included personalized URLs (PURLs) for the more than 200,000 addresses included in the campaign. These PURLs allowed visitors to register online for a free gas giveaway—a powerful incentive during the period when gasoline in the United States was running at or near $4 a gallon! The personalized URL also offered the opportunity for visitors to register for the show and to easily gain access to the Personal Attendee Assistant to begin networking with others in their special areas of interest.