Gazing Beyond Graph Expo --Sherburne

The Personal Attendee Assistant, a form of social networking, was also new this year. The site invited visitors to “create a profile, share their challenges and tap into the collective wisdom of the graphic arts industry.”

Both of these approaches, the cross-media campaign and the social networking site, are leveraging leading-edge marketing techniques that all of you should be considering. And GASC should be applauded for leading by example. With this as the “beta,” I can hardly wait to see what they do for PRINT 09!