Marketing Services by Vectra : Printing Signs of the Times

“The ink was a big factor; we did a real-life test with the ink,” Shaffer recalls. “There was also the quality aspect of the wider color gamut, a 12-picoliter dot, 1,000 dpi. We’d had a long-standing relationship with EFI and its entire print management system suite. So, that gave us a lot of confidence, as well.”