Marketing Is Sales Support --Sherburne

Whether you choose to investigate the IPA course, find or develop your own, or slog through thousands of Google and Amazon search results, don’t neglect this important aspect of sales support—help your organization put the right training in place and pursue it consistently. PI

—Cary Sherburne

About the Author
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. She has written six books, including “Digital Paths to Profit,” and, most recently, “No-Nonsense Innovation: Practical Strategies for Success,” written with Bill Lowe, the father of the IBM PC, and scheduled for publication this spring. Sherburne can be contacted at Cary@SherburneAssociates.com.