Marketing Is Sales Support --Sherburne

Arriving on the doorstep with your book of samples and a “stop me when you see something you like” talk track simply does not cut it any more. People are busy; they want, expect and deserve to get value out of every moment they spend with a supplier or supplier candidate. By being the organizational champion for sales training, marketing can contribute toward the success of these sales efforts and not waste the investment in generating those qualified leads.