Marketing Is Sales Support --Sherburne

This is a big leap, and I speak from experience. For most of the 10 years I was at Xerox, beginning in the mid-1980s, but really heating up with the launch of the DocuTech in 1990, the company struggled to convert copier salespeople into consultative salespeople. Today, Xerox is one of the leaders in solution selling, but it was a battle hard fought and took years to do it.